Appletopia: Media Technology and the Religious Imagination of Steve Jobs

by Brett Robinson

Technology has held its transcendent grip on the psyche ever since cars could traverse the American landscape and rockets could send man and woman into the spacial realm of the divine.  Yet, for as much adoration as these innovations received or the technological prowess they revealed, few approach the world-wide religious devotion dedicated to the products dreamt and build by the Apple Computer Company and its late founder Steve Jobs.  In 'Appletopia', media and culture critic Brett Robinson shows how Jobs imagined digital technology in transcendent terms.